The Story of Woof & Collar: More Than a Store — A Promise to Our Pets

At Woof & Collar, we believe pets are not just animals. They’re our companions, our confidants, and in many ways, our younger siblings. They depend on us — for comfort, for care, and for love. That’s the heart of our story, and the reason we created Woof & Collar.

Where It All Began
Our journey started not in a boardroom or a business plan, but at home — curled up on the couch with our dog, Ted. Like many pet parents, we wanted only the best for him. But after countless disappointing purchases  — we knew there had to be a better way.

So we created it.

With a simple mission: deliver products that treat pets with the same dignity and love we give our family. Because to us, that’s what they are.

Built on Care, 
Every product at Woof & Collar is made with intention. —  Our collars, harnesses, and accessories are designed not just to look good, but to feel good for your pet. 

Behind every item is a process rooted in empathy: “Would I want this for my own dog or cat?” If the answer is anything less than a wholehearted yes, it doesn’t go in our shop.

A Brand With a Heart
We don’t just serve pet owners — We’ve also built a compassionate customer care team — real people who are here to help you find the right fit, the right style, and the right products for your furry friend’s unique needs.

Why Our Customers Trust Us
Because we treat your pet the way we treat ours — with patience, gentleness, and love. Because we believe that good businesses should be built on values, not just transactions. And because every order you place helps us do more good, for more animals.

Welcome to the Pack
Whether you're a lifelong pet lover or a first-time pet parent, Woof & Collar is here for you. More importantly, we’re here for your four-legged family members — your younger siblings, your loyal friends, your heart on paws.

Explore our collection, read our stories, and join a growing movement of people who believe pets deserve more than “good enough.” They deserve extraordinary.

Because love is in the details — and at Woof & Collar, that’s where we begin.